Turning a values launchinto a participatory experience
New organizational values were introduced through experiential formats employees could see, interpret and contribute to — rather than a passive internal presentation.
The Context
New organizational values needed to be introduced in a format that employees could experience rather than passively hear.
What We Understood
A values launch should not feel like another internal presentation.
Participants needed ways to see the values, interpret them, contribute something of their own, and experience leadership participation.
What We Designed
Participatory installation
Participants encountered the value messages and contributed to a shared artwork.
Improvisation format
Directors brought individual values to the stage through playful improvisational formats.
Capabilities Involved
Experiential design and facilitation
- Values activation
- Participatory installation design
- Experiential facilitation
The Impact
What the Work Enabled
- Employees interacted actively with the value messages.
- Values were represented through multiple experiential formats.
- Leadership participation became part of the activation experience.
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